From challenger to leader: How Groww pipped its rival Zerodha to become India’s largest investment platform

From challenger to leader: How Groww pipped its rival Zerodha to become India’s largest investment platform

When Groww was founded in 2016 as a mutual-fund investment app, Zerodha had already cemented its place in the broking industry. However, Groww quickly expanded into equities, IPOs, US stocks and trading and surged past Zerodha in active-client count. For instance, in December 2024 Groww crossed 13.16 million active users, capturing 26.6% share of the…

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Zerodha helps Groww grow: Nithin Kamath’s cheeky congrats steals the show on IPO day

Zerodha helps Groww grow: Nithin Kamath’s cheeky congrats steals the show on IPO day

In a tweet, Zerodha founder Nithin Kamath congratulated Groww CEO Lalit Keshre on the latter’s much-anticipated IPO — but with a trademark witty twist. “Congrats on the IPO and best of luck,” Kamath posted on X (formerly Twitter). Then came the punchline. “Btw, about 20% of all Groww IPO applications are from @zerodhaonline customers.” The…

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