Tata Motors has launched the all-new Adventure X Persona for its flagship SUVs – the Tata Harrier and Tata Safari. Priced from Rs 18.99 lakh for Harrier Adventure X and Rs 19.99 lakh for Safari Adventure X+, the new variant brings a combination of rugged styling, advanced technology, and off-road capability aimed at adventure enthusiasts.
Segment-First Features
The Adventure X Persona is equipped with segment-first features, including:
- ADAS with Adaptive Cruise Control (AT)
- 360° HD Surround View
- Trail Hold EPB with Auto Hold
- Trail Response Modes (Normal, Rough, Wet)
- Land Rover-derived Command Shifter (AT)
Other premium additions include Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco).
Performance and Design
Built on the OMEGARC architecture, derived from Land Rover’s D8 platform, both SUVs are powered by a 2.0L KRYOTEC diesel engine. The Harrier Adventure X gets R17 Titan Forged Alloys and Onyx Trail interiors, while the Safari Adventure X features bold R18 Apex Forged Alloys and Adventure Oak Interiors.
Updated Portfolio
Alongside Adventure X, Tata Motors has refreshed the entire Harrier and Safari lineup with new personas and color options, making it easier for buyers to select variants tailored to their needs. A new Pure X persona has also been introduced to enhance value offerings.
Official Statement
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said,
“The Harrier and Safari have always represented more than just mobility—they embody individuality, capability, and adventure. With the Adventure X persona, we’ve modernized these icons to offer precision-crafted design, intelligent features, and greater value. This is our most powerful and adventurous variant yet.”
The Adventure X Persona is available for bookings starting today, with introductory prices valid till October 31, 2025
