Tractor and construction equipment major Escorts Kubota is positioning India at the heart of its global expansion plans. At its 79th Annual General Meeting (AGM) held recently, Chairman and Managing Director Nikhil Nanda told shareholders that the company is “going to be focused on revenue growth through market share growth in India and India-led exports”.
Escorts Kubota Limited (EKL) was formed after Kubota Corporation of Japan acquired a majority stake in Escorts Ltd. in 2021. “This integration gave birth to a unified, agile, and efficient identity, which is One EKL. The merger enables us to unlock synergies across multiple fronts, from product portfolio and our dealer network to manufacturing, our supplier ecosystem and, more importantly, we unlocked more of our potential with the coming together of the human talent, the people synergy,” Nanda said.
He highlighted that the company is moving to align its operations with Kubota’s global standards of manufacturing, with an ambition to turn India into a “world factory”. This includes leveraging Escorts Kubota’s supplier ecosystem for cost-competitive procurement of components for Kubota Group companies worldwide. It is also building shared global service capabilities in India, such as design and IT, to support Kubota’s international operations.
Add Zee Business as a Preferred Source
In FY25, the company exported 4,991 tractors, of which 70 per cent were in the sub-30 horsepower category. Nanda informed shareholders that Escort Kubota’s compact tractor under the ‘E-Kubota brand’ is receiving a positive response in Europe, where the company is leveraging Kubota’s established sales network to gain a stronger foothold. “We are leveraging the Kubota global channel mainly for exports to Europe. We aim to launch our business through Kubota sales companies in various geographies,” he said.
In August 2025, the company sold 7,902 units of tractors domestically, an increase of 26.6 per cent on a year-on-year (y-o-y) basis. Exports sales performance was even better, reaching 554 units for a 35.5 per cent growth y-o-y. However, the construction equipment segment witnessed a dip of 4.6 per cent y-o-y, with 375 units sold in the domestic market in the month. The company attributed this to “widespread monsoon hampering construction activity, delays in projects execution and gradual absorption of cost increases due to change in emission norms resulting in subdued demand across key segments”.
The company had reported a consolidated profit after tax of Rs. 369.5 crore in the first quarter ended June 30, 2025, a 40 per cent rise compared with the corresponding quarter in FY25. Consolidated revenue from continuing operations stood at Rs 2,500.1 crore for the quarter, down 2.9 per cent for the same period a year ago.
