Samsung and Videotex International Pvt. Ltd. have announced a strategic partnership to locally manufacture Smart TVs powered by Tizen OS at Videotex’s two state-of-the-art manufacturing units in Greater Noida. According to the official release, this collaboration will deliver smarter, more intuitive viewing experiences to Indian consumers while reinforcing the “Make in India” ecosystem.
The upcoming range of TVs powered by Samsung Tizen OS will be available in multiple screen sizes (from 32” to 75”) and formats, including HD, FHD, UHD/4K, QLED, and MiniLED. With Samsung Tizen OS, consumers will enjoy the advanced content discovery, Samsung TV Plus for FAST (Free Ad-Supported Streaming TV) channel service, Samsung’s voice assistant Bixby, and seamless multi-device connectivity through SmartThings.
Commenting on the partnership, Arjun Bajaj, Director, Videotex, said,”Our collaboration with Samsung brings together cutting-edge Tizen OS technology and Videotex’s expertise in design and development as an ODM. This synergy will deliver next-level solutions to the Indian market, offering consumers a premium, intuitive, and immersive entertainment experience.”
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Jooyoung Kim, Corporate VP, Tizen Licensing Group in Visual Display Division, Samsung, added, “We are excited to collaborate with Videotex to expand the reach of Tizen OS in India. This partnership leverages Videotex’s strong manufacturing capabilities to bring innovative, high-quality TVs to Indian households, enhancing their entertainment experience with Samsung’s premium Tizen OS and its unique features including Samsung TV Plus and Bixby.”
Videotex currently manufactures televisions for leading brands, including Havells Group (Lloyd), Reliance Group (BPL and Reconnect), Vijay Sales (Vise), Daiwa, and over 25 other Brands.
