Aditya Birla Lifestyle Brands Limited listing: Shares of Aditya Birla Lifestyle Brands Limited (ABLBL), following its demerger from Aditya Birla Retail and Fashion Limited (ABFRL) listed on BSE at a price of Rs 167.75. While on the NSE, the scrip debuted at Rs 167. The discovered price was Rs 171 per share.
Initially, as per the BSE notice released on June 10, the stock will be put in the T Group of Securities and will be part of the Trade-for-Trade segment for 10 trading days.
“Trading Members of the Exchange are hereby informed that effective from Monday June 23, 2025, the equity shares of Aditya Birla Lifestyle Brands Limited shall be listed and admitted to dealings on the Exchange in the list of T Group of Securities,” BSE said in a notice dated June 19.
Notably, as per the demerger arrangement, ABFRL has demerged the company’s Madura Fashion & Lifestyle (MFL) business and transferred it into Aditya Birla Lifestyle Brands. Furthermore, investors who held the scrip of Aditya Birla Fashion as of the close of May 21 will be eligible to get the shares of Aditya Birla Lifestyle.
Furthermore, as part of the schema, ABFRL shareholders will be eligible to get one share of Aditya Birla Lifestyle for each share they own in Aditya Birla Fashion.
Van Heusen, Reebok, among other growth brands will all be part of the demerged entity, Aditya Birla Lifestyle Brands. Further other companies including Peter England, Allen Solly will also be housed under the new demerged entity.
Kumar Mangalam Birla, Chairman, Aditya Birla Group on the listing on the new demerged entity said, “This moment marks both a recognition of the progress we have made and a clear signal of the scale of opportunity that lies ahead. India stands at the cusp of a transformative growth phase, with consumption poised to be a primary driver. ABLBL’s foundation is built on enduring strengths that set it apart in a competitive market. Our ambition is clear. To build India’s first portfolio of billion-dollar brands in fashion and lifestyle”.
What does the demerger signify for ABFRL?
The action is intended to release value by demerging the high-growth lifestyle and innerwear business under ABLBL from the ethnic and digital-first business of ABFRL. After the demerger, Rs 1,000 crore of the Rs 3,000 crore debt of ABFRL will be shifted to ABLBL, enabling cleansing of balance sheets for both the companies.
ABFRL will also raise Rs 2,500 crore within the next 12 months, backed by promoters, for future growth. The new structure will give each company independent capital paradigms and allow for more pointed strategic direction.
