Apple fans are counting down the hours to the much-anticipated “Awe Dropping” event on September 9, where the iPhone 17 series is set to take center stage. From long queues at Apple Stores to hands-on trials, the launch promises to bring back the familiar excitement.
The UAE, home to four official Apple Stores across Dubai and Abu Dhabi, is expected to see heavy footfall once the new devices hit shelves.
iPhone 17 Lineup: The big shake-up
While Apple has remained tight-lipped, foreign media reports suggest that the iPhone 17 series will introduce a new model– the iPhone 17 Air. This device is expected to replace the Plus version, slotting between the standard and Pro editions.
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Buyers can also expect notable hardware upgrades, particularly in display technology and camera performance.
Also Read: Apple ‘Awe Dropping’ LIVE
Last year’s UAE iPhone 16 prices
At the 2024 launch, Apple priced its lineup in the UAE as follows:
iPhone 16: Dh3,399
iPhone 16 Plus: Dh3,799
iPhone 16 Pro: Dh4,299
iPhone 16 Pro Max: Dh5,099
Also Read: ‘Buy the Rumour, Sell the News’: How Apple shares tend to move on mega September launch day
Expected iPhone 17 UAE pricing
Based on international price estimates and conversions, the UAE market could see the following starting points:
iPhone 17: Around Dh3,399 (expected flat pricing)
iPhone 17 Air: Dh3,799–Dh3,899
iPhone 17 Pro: Dh4,399–Dh4,599
iPhone 17 Pro Max: Dh5,299+
Pricing trends and buyer impact
The base model is likely to remain unchanged, but the Air and Pro editions may see an upward bump of Dh200–Dh300 compared to last year. For Apple loyalists chasing the premium Pro models, that means budgeting a little extra in 2025.
With launch day now just hours away, anticipation is running high at Apple Stores in Dubai Mall, Mall of the Emirates, Yas Mall, and Al Maryah Island. Shoppers are eager to see whether the iPhone 17 truly delivers on its “Awe Dropping” promise.
