India’s creator economy is witnessing exponential growth with influencer marketing affecting more than $350 billion in consumer spending. The rise of short-form video platforms, followed by accessible internet and smartphones have all been propelling e-commerce growth in the country.
The presence of numerous AI-driven tools, have resulted in users having to scramble through multiple platforms in each phase of their content creation. Indian startup Blinkit-AI is one of the first companies to recognise the gaps in content creation faced by individual creators, small businesses and large enterprises alike.
“Creative production is scaling faster than the tools that support it,” shared Anubhav Pandit, CEO and Founder of Blinkit-AI. “We aim to reduce friction so teams can focus on strategy and quality, not repetitive tasks.”
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The company recently launched its product that allows users to access all the necessary AI tools like ChatGPT, Perplexity, Grok, and others — all through one integrated platform. This streamlines the different processes of content creation including copywriting, scriptwriting, editing, designing, as well as campaign management.
“Managing too many systems drains both time and energy,” said Shalabh Sharma, COO of Blinkit-AI. “Working within one workflow means teams can focus on content, not coordination.”
Blinkit-AI (https://blinkit-ai.com/) recently secured a funding of $1.2 million from Foliflex Cables (India) Pvt. Ltd., which will help the company speed up its product development, team enhancement, and relationship building. These will ensure the company’s aim to integrate AI tools to empower creators and businesses is realised sooner.
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