Abandoning a 14-year tradition, Marvel is unleashing the trailer for Avengers: Doomsday a staggering year early, employing the high-impact Endgame strategy.
Avengers: Doomsday is implementing a bold strategy, directly drawing inspiration from the campaign that initiated Avengers: Endgame. The approach focuses on when the film’s initial trailer is launched. This timing leveraged massive audience engagement during the holiday season. The Endgame trailer set the record for the highest number of views in 24 hours, a significant achievement that Doomsday’s inaugural trailer aims to match by opting for a comparable release schedule.
The premiere of Doomsday’s trailer is also connected to Avatar: Fire and Ash, enhancing the marketing approach. Attaching the Doomsday trailer to Avatar guarantees Marvel Studios optimal visibility in theaters. Each ticket purchased for Disney’s assured holiday blockbuster will also act as a chance to view the most significant film of the Multiverse Saga. Linking a major Marvel blockbuster with another franchise isn’t a new concept. Marvel Studios often utilizes notable theatrical releases, particularly those under the ownership of parent company Disney, to debut trailers for its most significant future projects.
For example, the initial glimpse of Thor: Ragnarok was prominently showcased before the release of Guardians of the Galaxy Vol. 2 in 2017. The initial trailer for Black Panther, launched in 2017, was a significant departure from Marvel’s usual schedule, premiering during the NBA Finals. This action was evidently intended to capitalize on the large sports audience of Disney-owned ABC. The initial teaser for ‘Doctor Strange in the Multiverse of Madness’ was linked to the post-credits scene of Spider-Man: No Way Home.
How will Avengers: Doomsday Trailer make MCU history?
Marvel Studios might be taking cues from its past triumphs with the Avengers: Doomsday trailer, yet the studio is also incorporating something new in the trailer that it hasn’t explored before. The trailer for Doomsday, set to be released in December 2025, will end a 14-year tradition in the MCU. The movie is set to be released on December 18, 2026. By releasing the trailer a full year ahead of schedule, Marvel is starting the promotional campaign much sooner than for any prior Avengers movie. For reference, the initial trailers for the last three Avengers films (Age of Ultron, Infinity War, and Endgame) all came out fewer than 200 days prior to the movies’ theatrical release. The Doomsday teaser will come out around 365 days earlier.
The trailer for Doomsday is expected to be released prior to the next MCU film, Spider-Man: Brand New Day, which is scheduled for July 31, 2026. The trailer’s launch signifies that the initial official glimpse of the Phase 6 conclusion will come before the next Spider-Man movie releases its first trailer, an unprecedented action highlighting the studio’s determination to swiftly kick off the Doctor Doom era.
What to expect from Avengers: Doomsday’s first trailer?
The excitement for the Avengers: Doomsday trailer is huge, particularly due to the remarkable efforts Marvel Studios has made to guarantee its success. It’s an important component of marketing, and the studio will probably provide just enough information to maintain fan enthusiasm without revealing too much. Doomsday will showcase a large cast, comprising the iconic Earth’s Mightiest Heroes alongside the debut of Fantastic Four and X-Men characters. The trailer is expected to highlight this immense star power and confirm which big names from the Multiverse will be coming together.
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