Maruti Suzuki India shares inched up on Friday, continuing to rise for the fourth trading session in a row, tracking strong investor interest following the company’s announcement of the new SUV, Victoris, this week. The stock rose as much as 1.2 per cent to Rs 16,016 apiece on BSE, set to close the week almost five per cent higher.
In mid-mornnig deals, the stock was up 0.2 per cent at Rs 15,842 apiece on the bourse.
Morgan Stanley has retained its overweight rating on Maruti Suzuki, with a target price of Rs 18,360 per share.
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The foreign brokerage’s target signals a 16 per cent upside from the auto stock’s previous close.
How Morgan Stanley views Maruti Suzuki IndiaÂ
Morgan Stanley highlighted the revival of first-time buyers in emerging markets as a key growth driver for Maruti Suzuki. The brokerage expects the normalisation of the auto major’s entry-level model discounts and stable sales volumes to positively impact its earnings.
First-time buyers remain a crucial growth segment for Maruti Suzuki India, according to the brokerage.Â
Maruti Suzuki’s focus on this segment could significantly boost revenues, the brokerage noted in a research report.
It also cited new product launches and expansion in exports as additional catalysts for medium-to-long-term growth.
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Q1 FY26 Performance Highlights
For Q1 FY26 (April–June 2025), Maruti Suzuki reported a net profit of Rs 3,792.40 crore, up 0.87 per cent year-on-year, and revenue of Rs 38,605.20 crore, a 7.9 per cent increase. EBITDA margins declined to 10.4 per cent from 12.6 per cent, domestic sales fell 4.5 per cent, while exports surged 37.4 per cent, reflecting strong overseas demand.
