Ryan Murphy Pitched Kim Kardashian A Reality Series. Her Mother Helped Turn That Into Hulu’s “Sexy” & “Juicy” Legal Drama ‘All’s Fair’

Ryan Murphy Pitched Kim Kardashian A Reality Series. Her Mother Helped Turn That Into Hulu’s “Sexy” & “Juicy” Legal Drama ‘All’s Fair’

Kim Kardashian walked on to the stage at the DGA Theater for the world premiere of Ryan Murphy’s new Hulu series All’s Fair. Slowly.

Wearing a dress that did not look like it was made for walking, Kardashian was joined by co-stars Glenn Close, Sarah Paulson, Naomi Watts, Niecy Nash and Teyana Taylor to mark her first headlining of a scripted series.

All’s Fair came about after Disney Entertainment Co-Chairman Dana Walden introduced Murphy to Kardashians’ mother Kris Jenner.

“This show started with Dana Walden, as everything in my career has for the past 20 years,” said Murphy. “It started because I said I really wanted to meet Kris Jenner and Kim Kardashian. Dana facilitated a dinner and I did something I’ve never done in my career, which was I brought a reality pitch.”

Murphy is not known for his work in the reality space and it showed. “It wasn’t good. I started my pitch, and I was kind of excited. For anybody in the future who pitches to Kim, you know you’ve lost Kim, when she takes to the phone. I finished my pitch, and I was sort of nervous. Kris said ‘That was really good, sweetie, but you should write a role for Kim’. A scripted role.”

That turned into her playing Siobhan Corbyn in season 12 of American Horror Story: Delicate.

“Kim did fantastic. I was so curious about her, because she has a huge life. She has a huge, wonderful family. I was so startled that she would agree to do this. When asked why, she said, ‘Because it’s iconic and I like iconic shit’, which is very Kim,” he added.

Murphy said that he and Jenner “marched into Hulu” and said they had an idea for Kardashian to play a divorce attorney and the executives said yes immediately. He called Jenner “a phenomenal producing partner.”

He added that the rest of the cast signed on without reading scripts when he told them he was making a legal drama with Kardashian.

Paulson plays rival lawyer Carrington Lane in the series. In one episode, she mimics the look of Kardashian’s Allura Grant. Paulson told Deadline, “I’ve never had more fun in my life. Really it’s a testament to Kim’s sense of play and her sense of humor and her willingness to let me do some outrageous sh*t, which is basically just mimicking her for an entire episode, wearing her exact lip shade and her exact lip gloss, and the same shoes and the same eyelashes. I happen to think I never looked better, so I may have been realizing I’ve done everything wrong, and it’s time to take my cues from Kim.”

Murphy said the show was about the “power of yes” that is “bringing back fashion to television in a really big way”. “I think more importantly, it is really a show about women getting the last word, which is something I think we all need right now,” he added.

The series follows a group of highly skilled, tenacious female divorce attorneys who have left their male-dominated firm to open their own powerhouse practice, all of them dead set on helping women best their husbands in messy divorces.

Kardashian said that the project proved to her that “there’s really no limitations in life.”

“I never felt like I had to be stuck in this box that I couldn’t do what I wanted to do, or at least try,” she said. “There’s no age limit. There’s no barriers. Anything you want to do, try. What’s the worst that can happen, just go for it. Just start. Just do it,” she said.

Walden kicked things off at the premiere, calling the show “original, sexy and aspirational.”

“Honestly, I would live in any of the houses, and I would like to have all of the clothes,” she said. “It’s really juicy, and there’s nothing like it on television. In other words, what I’m saying is it’s a Ryan Murphy show. Over and over again, Ryan has brought us giant culture defining hits, and he’s really done it again with this one.”

The series, which also stars Matthew Noszka as Kardashian’s football player husband, has a wide swathe of guest stars across its season. They include Grace Gummer and Judith Light, who star in the first episode, as well as Elizabeth Berkley, Jessica Simpson, Jennifer Jason Leigh and Brooke Shields.

Last week, Hulu released the first trailer for the show and it received 57.3M views across YouTube and social media in the first 24 hours. This was Hulu’s biggest ever trailer, beating Season 3 of reality series The Kardashians, which received 47.2M when it launched in 2023.

Murphy revealed that the All’s Fair trailer has now reached 134M views in its first week including 44M on Youtube.

“I’ve been doing this since the Pleistocene era, a really long time. In my experience, 10 million views for a trailer means that you are good in that you’ve permeated the culture. 20 million means you have maximum reach. In one week of release, the All’s Fair trailer has reached 134 million global views,” he added. “All of us on the All’s Fair group chat were very astounded by this fact, and in between talking about vaginal rejuvenation tips, [were asking] what does this mean? How is this possible? We’re so grateful. 134 million views of a trailer is something that’s usually granted to superhero movies, and when you think about it, with this cast, we’ve given the world what they really need right now, and that’s cultural superheroes.”

(L-R) Glenn Close, Sarah Paulson, Teyana Taylor, Kim Kardashian, Niecy Nash-Betts, Naomi Watts and Kris Jenner

Savion Washington/WireImage

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