Shringar House of Mangalsutra IPO Preview: The Shringar House of Mangalsutra IPO, which began its subscription on September 10, is generating considerable interest. The jewellery chain, known for its mangalsutra designs, is aiming to raise Rs 401 crore via a fresh issue of 2.43 crore shares, priced between Rs 155 and Rs 165.
Market veteran Anil Singhvi recommends investors apply for both possible listing gains and long-term value. “This IPO has many qualities: seasoned promoters, a strong presence in the mangalsutra market, healthy financials, and a clear growth path,” he says.
Shringar House of Mangalsutra IPO Preview: Anil Singhvi’s Take
Market expert Anil Singhvi pointed out a few positives regarding the IPO:
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1) Promoters with three generations of expertise
2) A standout 6 per cent market share in the mangalsutra segment
3) Consistent revenue and profits across the past three financial years
4) A client base spread across multiple segments and regions
5) Aggressive expansion plans targeting 42 cities
6) Valuations he considers fair, with shoulders for possible upside
7) A clean track record—no ongoing legal issues against the company or its promoters
What to Watch Out For:
The business requires significant working capital, which could stress liquidity
Profitability could swing with gold prices, known for their volatility
Nearly 49 per cent of the company’s business comes from Maharashtra, which means it’s somewhat regionally concentrated
For many investors, the IPO could offer an attractive entry into a well-established brand positioned for growth. But Singhvi also urges caution: “All these positives are appealing, but understanding gold’s price swings and capital needs is just as critical.”
Subscription remains open until September 12. As the final day continues, investors are closely watching how Shringar House fares—whether it dazzles or stumbles.
