Around 40% of all FMCG consumption in India to take place through online channels by 2030: Report
India’s fast-moving consumer goods (FMCG) industry is undergoing a major transformation, with online channels expected to account for 40 per cent of all FMCG consumption by 2030, according to a report by RUBIX. The report highlighted that this change is being significantly driven by the rise of quick commerce, especially in urban areas. It stated,…