From challenger to leader: How Groww pipped its rival Zerodha to become India’s largest investment platform
When Groww was founded in 2016 as a mutual-fund investment app, Zerodha had already cemented its place in the broking industry. However, Groww quickly expanded into equities, IPOs, US stocks and trading and surged past Zerodha in active-client count. For instance, in December 2024 Groww crossed 13.16 million active users, capturing 26.6% share of the…