Analysis: Sky’s ITV Bid Is A Head-Scratcher For Some, But There Is Logic To The $2B Deal
Uncertainty over ITV‘s future has been one of the dominant themes of 2025. Famed for launching Downton Abbey, the network has been courting sale interest for well over a year, but for all the industry chatter and press speculation, ITV’s silence has been stony. That all changed on Friday, when the UK broadcaster dropped a…