Turns out ‘Fedora Man’ in viral Louvre heist photo isn’t AI — just a French teen with style | CBC News

Turns out ‘Fedora Man’ in viral Louvre heist photo isn’t AI — just a French teen with style | CBC News

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When 15-year-old Pedro Elias Garzon Delvaux realized an Associated Press photo of him at the Louvre on the day of the crown jewels heist had drawn millions of views, his first instinct was not to rush online and unmask himself.

Quite the opposite.

A fan of Sherlock Holmes and Hercule Poirot who lives with his parents and grandfather in Rambouillet, west of Paris, Pedro decided to play along with the world’s suspense.

As theories swirled about the sharply dressed stranger in the “Fedora Man” shot — detective, insider, AI fake? — he decided to stay silent and watch.

“I didn’t want to say immediately it was me,” he said. “With this photo there is a mystery, so you have to make it last.”

For his only in-person interview since that snap turned him into an international curiosity, he appeared for the AP cameras at his home much as he did that Sunday: in a fedora hat, Yves Saint Laurent waistcoat borrowed from his father, jacket chosen by his mother, neat tie, Tommy Hilfiger trousers and a restored, war-battered Russian watch.

The fedora, angled just so, is his homage to French resistance hero Jean Moulin.

In person, he is a bright, amused teenager who wandered, by accident, into a global story.

A man in a suit and fedora
Delvaux poses after an interview with Associated Press on Nov. 8 in Rambouillet, south of Paris. (Thibault Camus/The Associated Press)

From photo to fame

The image that made him famous was meant to document a crime scene. Three police officers lean on a silver car blocking a Louvre entrance, hours after thieves carried out a daylight raid on French crown jewels. To the right, a lone figure in a three-piece ensemble strides past; a flash of film noir in a modern-day manhunt.

The internet did the rest. “Fedora Man, ” as users dubbed him, was cast as an old-school detective, an inside man, a Netflix pitch or not human at all. Many were convinced he was AI-generated.

Pedro understood why. “In the photo, I’m dressed more in the 1940s, and we are in 2025,” he said. “There is a contrast.”

Even some relatives and friends hesitated, until they spotted his mother in the background.

WATCH | Louvre was urged to upgrade security:

Louvre was urged to upgrade security years before heist

Security recommendations for the museum were first flagged in a French auditor’s report a decade ago, according to a report released Thursday. The heist that took place last month, where four robbers stole $143 million Cdn worth of jewels in broad daylight, reveals how poorly monitored the world-famous museum is. CBC’s Anna Cunningham shares more from London.

The real story was simple. Pedro, his mother and grandfather had come to visit the Louvre.

“We wanted to go to the Louvre, but it was closed,” he said. “We didn’t know there was a heist.”

They asked officers why the gates were shut. Seconds later, AP photographer Thibault Camus, documenting the security cordon, caught Pedro midstride.

“When the picture was taken, I didn’t know,” Pedro said. “I was just passing through.”

Four days later, an acquaintance messaged: Is that you?

“She told me there were five million views,” he said. “I was a bit surprised.” Then his mother called to say he was in The New York Times. Cousins in Colombia, friends in Austria, family friends and classmates followed with screenshots and calls.

“People said, ‘You’ve become a star,’” he said. “I was astonished that just with one photo you can become viral in a few days.”

An inspired style

The look that jolted tens of millions is not a costume whipped up for a museum trip. Pedro began dressing this way less than a year ago, inspired by 20th-century history and black and white images of suited statesmen and fictional detectives.

“I like to be chic,” he said. “I go to school like this.”

He understands why people projected a whole sleuth character onto him: improbable heist, improbable detective. He loves Poirot (“very elegant”), and likes the idea that an unusual crime calls for someone who looks unusual.

A man in a suit and fedora sits on a  couch and speak to cameras
Delvaux during an interview Saturday in Rambouillet. (Thibault Camus/The Associated Press)

That instinct fits the world he comes from. His mother, Félicité Garzon Delvaux, grew up in an 18th-century museum palace, daughter of a curator and a performer, and regularly takes her son to exhibits.

For Pedro, art and imagery were part of everyday life. So when millions projected stories onto a single frame of him in a fedora beside armed police at the Louvre, he stayed silent for several days, then switched his Instagram from private to public.

“People had to try to find who I am,” he said. “Then journalists came, and I told them my age. They were extremely surprised.”

He is relaxed about whatever comes next. “I’m waiting for people to contact me for films,” he said, grinning. “That would be very funny.”

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